http://www.milehighmaxmuscle.com

Each year, more and more people fall in love with participating and competing in endurance events. Cyclists, marathoners, hikers, mountain bikers, ultra-distance runners and triathletes pack up their water, energy gels, electrolyte drinks and snacks and head out to test their body’s ability to endure.

Successful races and events depend on the preparation and execution of effective training. Each training session has a specific purpose leading toward your goal. Along with mental and physical preparation, successful training requires proper nutrients to feed and rebuild your body. Max Muscle’s newest product, EnduroMax, was designed with your training in mind.

EnduroMax is based on strong scientific evidence and modeled after the newest American College of Sports Medicine (ACSM) guidelines for fluid and electrolyte replacement during exercise. EnduroMax will provide the fluid, fuel, electrolytes, amino acids, metabolic cofactors and antioxidants your body needs during exercise to support optimal performance.

Excessive exercise stresses the body. With the proper nutrients taken during exercise, it is possible to reduce some of this stress speeding the recovery process. The benefits you will experience by using EnduroMax include:
Improved aerobic/anaerobic performance

* Minimized muscle degradation, tears and damage
* Limited suppression of the immune system
* Reduced inflammation
* Fighting fatigue
* Utilization of fat for energy
* Spare muscle glycogen
* Proper hydration

EnduroMax should be used during exercise lasting more than one hour or during exercise that is extremely intense (interval training, training in high temperatures, sprinting, hill work, brick workouts, plyometrics, etc.)

KEY INGREDIENTS
Carbohydrates
Carbohydrates increase endurance, spare muscle glycogen and prevent muscle damage caused by excessive exercise. The combination of carbohydrates and protein has shown to stimulate insulin at a greater level than the consumption of carbohydrates alone. Insulin suppresses cortisol, a hormone that causes muscle damage and leads to a suppressed immune system.

Protein
Per serving, EnduroMax contains a 5-gram blend of whey isolate and whey concentrate protein. Whey protein is easily digested, and, when taken during exercise, will help to prevent muscle degradation. Many endurance athletes fail to consume enough calories or protein during exercise, leading to muscle loss. The protein, even in this small amount, will help you keep the muscle you’ve worked hard to build and will rebuild the muscles you’ve stressed during your workout.

Caffeine
Caffeine enhances performance during exercise. It stimulates the central nervous system and causes the release of adrenaline, which increases speed, power and endurance. Caffeine also enhances free fatty acids in the blood and helps our body to utilize fat as energy during exercise, sparing muscle glycogen and carbohydrates.

Quercetin
Quercetin is a flavanoid that provides antioxidant and anti-inflammatory benefits. It acts as an anti-inflammatory inhibiting the release of histamine and other allergens. Quercetin has also been shown to enhance the benefits we get from caffeine on the central nervous system during exercise. A recent study showed that Quercetin increased both VO2Max and endurance capacity in untrained individuals.

L-Carnitine
Studies have shown that L-Carnitine improves energy-producing enzyme levels in long distance runners. L-Carnitine also functions as an anti-fatigue formula for endurance athletes because it increases the utilization of fatty acids during exercise, sparing muscle glycogen, prolonging endurance and increasing energy.

Glutamine
Glutamine is the most abundant amino acid in the body and is the amino acid most responsible for keeping the muscles in a positive nitrogen balance. Glutamine is heavily depleted during exercise, and when supplemented, will help reduce muscle damage and promote protein synthesis.

Branched-Chain Amino Acids (BCAAs)
Like glutamine, BCAA’s are heavily depleted during exercise. Leucine plays a major role in protein synthesis and is provided in EnduroMax in a dose of 1.5 grams per serving. Isoleucine and Valine are a direct source of energy for our muscles, and when taken during exercise can delay fatigue and speed recovery.

Antioxidants, Electrolytes and Cofactors
Vitamin C, vitamin E, coenzyme Q10 and alpha lipoic acid provide the antioxidant protection from free radicals produced during prolonged exercise and are key cofactors for mitochondrial function. Electrolytes are provided in the appropriate levels for proper hydration. MS&F

By: Jennifer Lee